DDaT Profession Capability Framework Training – Digital Product Management

This is an in-house training course. For further information and pricing contact [email protected] or phone on +44 20 7661 7817.

Global Government Forum, as part of Pendragon International Media Ltd, have been named as a supplier on Crown Commercial Service’s Learning & Training Services DPS Framework. All our Learning and Training services are included in the framework.
Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services.

Course Overview

Establishing the discipline of product management, and empowering individuals to lead service delivery is key for the success of digital transformation. The role of the product manager is at the heart of delivery, leading teams to provide services that meet the needs of both users and the organisation.

The course will provide a comprehensive overview of what a product manager does in a digital service team, the skills required, and how the product manager works with the wider team and organisation to deliver great services.

It discusses common challenges to being a successful digital product manager in an organisation at different stages of a transformation journey, and strategies to overcome blockers and pitfalls.

Who is this course designed for?

The seminar is designed for those looking to perform the role of product manager in a government context, but is also suited for others looking to understand how digital service delivery works more broadly.

How will you benefit from attending?

You will be confident that you understand the skills and capabilities required to work as a product manager in a digital team and what this means in a government or public sector context. You will be familiar with the concepts of agile delivery, and how the digital team works together to provide value to the organisation. You will be able to understand the context of the digital technology landscape, to help make appropriate choices for designing a service. You will also understand the role of the product manager within all stages of the lifecycle of digital services.

Learning Outcomes

You will understand:

  • The role of the product manager in an agile digital service team.
  • The principles of agile, lean and kanban delivery and how a product manager works effectively within these methodologies.
  • The stages of the digital delivery lifecycle, and key activities for the product manager in each.
  • How digital services deliver value, and different approaches to considering and measuring this to help make prioritisation decisions.
  • The role of the product manager both before and after the launch of a live service.
  • How the product manager works with user-centred design and iterative approaches to maximise delivery effectiveness.
  • How the product manager can match outcomes to solution delivery, while working within constraints.


Day One

Start Session One: Introduction to the digital delivery team

  • Overview of typical government digital services operation
  • Introduction to how to design and build digital services in an iterative way
  • Explaining the key roles and activities in the digital delivery team
  • Differences between digital delivery and services and traditional services



Session Two: The role of the product manager in detail

  • Introduction to iterative agile delivery
  • Forming a vision linked to outcomes
  • Understanding the product backlog
  • User stories, tasks and agile requirements
  • Estimation and prioritisation
  • Agile rituals: stand-ups, sprint planning, retrospectives and sprint reviews
  • Alternative and complementary agile methodologies
  • When and why to use agile delivery methods



Session Three: The digital service lifecycle

  • The lifecycle stages of a digital delivery
  • Saving time at the start: running a project discovery
  • Learning to prototype: the alpha stage
  • Starting small: the beta stage
  • Moving to a steady-state: live operations



Session Four: Focussing on users

  • How user-centred and iterative design fit within the agile delivery lifecycle
  • Fundamentals of user research
  • Understanding users based on evidence
  • User stories, personas and designing services with users in mind
  • Accessibility and digital inclusion
  • The Minimum Viable Product
  • Developing effective acceptance criteria



Day Two

Session Five: Product ownership and strategy

  • Balancing  user needs and business problems
  • Developing a product strategy
  • Understanding return on investment and prioritisation
  • Matching strategy, outcomes, goals and solutions



Session Six: The technology and data landscape

  • Understanding technology choices
  • Using data to drive effectiveness
  • Buying and building
  • How to work with other  technical teams and roles



Session Seven: Security, Privacy, Data and Ethics

  • The cyber security landscape
  • Data and privacy constraints
  • Considering ethical product development examples and questions


Session Eight: Considering next steps

  • Summary and thinking forward

Final questions and discussion


This is an in-house training course. For further information and pricing contact [email protected] or phone on +44 20 7661 7817.

Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services.