Digital takeoff: how governments can help SMEs make the most of tourism’s revival

June 27, 2022

The tourism industry has begun to recover from the impact of a once-in-a-century pandemic. Countries around the world are reopening their borders and reducing their restrictions on what visitors need to do to enter the country.

This is good news for the businesses that rely on tourism, both the firms that sell directly to holidaymakers, and those in the supply chain. Many of these are also small- and medium-sized enterprises who struggled during the lockdown and restrictions over the last two years.

However, many firms are not set up to maximise the benefits of the return of visitors. -They often lack the digital tools and skills they need to flourish in the 21st century. This could hinder their development and – given tourism’s vital role in many national economies – hold back growth.

This session with knowledge partner Mastercard will look at what the sector – and government – can do to ensure that a sustainable and inclusive recovery for tourism benefits SMEs. It will share information on Mastercard’s Tourism Innovation Hub, which is being formed in Spain to co-design technology solutions for the sector and look at what countries have been at the forefront of helping close the digital adaptation gap for tourism businesses.

Register to find out:

  • How governments can help unlock the benefits of tourism across their economies, including addressing economic inequality by supporting locally-owned businesses.
  • The challenges to digital adoption for SMEs – and how they can be overcome.
  • International best practice in supporting tourism SMEs to be able to weather the cyclical nature of the sector.

Public servants can register here for free to attend this webinar


USA/Canada Eastern Time (EST): 09:30 – 10:45
Greenwich Mean Time (BST): 14:30 – 15:45
Central European Time (CEST): 15:30 – 16:45
Eastern European Time (EEST): 16:30 – 17:45
Singapore Time (SGT): 22:30 – 23:45
Australian Eastern Standard Time (AEST): 23:30 – 00:45


Dante Mossi, Executive President, Central American Bank for Economic Integration

Biography to follow

Natalia Bayona, Director, Innovation, Education and Investments, World Tourism Organisation (WTO)

Biography to follow

Webinar chair: Siobhan Benita, former UK senior civil servant

Siobhan Benita was a senior civil servant with over 15 years’ Whitehall experience. She worked in many of the major delivery departments, including Transport, Environment, Health and Local Government. She also had senior roles at the heart of Government in the Cabinet Office and HM Treasury, including supporting the then Cabinet Secretary, Lord O’Donnell to lead work on Civil Service reform and strategy. Siobhan left the Civil Service to run as an independent candidate in the Mayor of London election. She subsequently joined her alma mater, Warwick University as Chief Strategy Officer of Warwick in London and Co-Director of the Warwick Policy Lab.