Narratives in Policy Formulation and Delivery

This is an in-house training course. For further information and pricing contact [email protected] or phone on +44 20 7661 7817.

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Societies are governed in various ways including through laws, institutions, networks and social norms. Policy narratives are also a significant driver of government policies and an important factor in how they are implemented. Analysis and careful use of evidence are widely promoted ingredients in policy making; narratives (which convey and organise policy information) are also important but perhaps not so widely recognised. In fact, the communication of the rationale for a policy’s aims by means of narratives is key to public understanding of the need for the policy and for its acceptance by the general public.

This event explores the impact that narratives have on policy design and implementation, and considers the implications for governance and policy making.

Who is the seminar designed for?

This interactive and practical seminar is designed to provide an understanding of the role of narratives as both drivers of policies and as an important factor in the success of their implementation and take-up. It is suitable for people working at all organisational levels, in government and non-governmental organisations.

How will you benefit from attending?

Both those working in government and those seeking to influence government policy will benefit from exploring why narratives matter and how to influence the narratives that drive, constrain and help to deliver policy.

Learning Outcomes

You will:

  • Explore the perspective that narratives are, in practice, a major component of how societies are governed
  • Appreciate how narratives shape the understanding of the need for policies and their prioritisation
  • Understand the role of stories in creating policy scenarios
  • Consider the ingredients of influential narratives
  • Consider how you can influence the narratives about your area of policy interest
  • Consider how effective narratives can clarify vision and strategies
  • Develop a big picture narrative for a policy of interest to you


Session One – Why Narratives Matter

  • Trainer and delegate introductions
  • How narratives and stories drive policies and affect their prioritisation (and how we are not always consciously aware of this)
  • How narratives may constrain policy choices
  • Narrative frameworks
  • Examples of the influence of narratives on government policies and society’s acceptance of those policies
  • Why narratives are a (mostly unrecognised) cornerstone of governance
  • How stories can create scenarios for policy making
  • Why leaders need narratives for visions and strategies
  • Why narratives matter for policy implementation and delivery


Session Two – Using Narratives

  • The core ingredients of influential narratives
  • “Heroes” and “villains” in narratives
  • SWOT analysis and narratives
  • Creating a story from the past, present and future
  • How stories can enable empathy
  • How stories can motivate
  • Using narratives to enable collaboration across networks and to enable successful policy delivery and adaption
  • Using narratives to influence the government


Session Three – Workshop on Developing Your Narratives

  • Exercise for participants to create (or improve) a big picture narrative around a policy area of interest and opportunity to receive feedback from group

Conclusions, Discussion and Final Questions

  • Conclusions
  • Further opportunity for questions


Our L&D ethos

  • We’re here to enable you to perform better

Our L&D Team

  • All former practitioners, now professional trainers, our L&D team have provided open and bespoke solutions for more than 100,000 public servants from 120 countries 

Our L&D seminars

  • A vast reservoir of international, transferable knowledge and perspectives about effective, delivery-focused approaches to working smarter in the public sector

Please contact us for further details, or to arrange a conversation with a member of our training team to discuss in-house delivery options, including tailoring the day’s training to your specific needs. You can email David Leakey on [email protected] or phone on +44 20 7661 7817.

Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services.