Behavioural Insights for Better Decisions
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For group bookings, email [email protected] or phone on +44 20 7661 7817.
Overview
Governments and public sector organisations around the world are increasingly using behavioural insights to improve decision-making, programme design, and service delivery.
Behavioural insights are practical, evidence-based tools from behavioural science, psychology, and economics that help you understand how people really think, decide, and act in everyday situations. They are not just data. They show you why people sometimes make choices that are unexpected, why habits and social pressures influence behaviour, and how the way options are presented can change outcomes.
By applying these insights, public sector professionals can:
- Anticipate how citizens, stakeholders, and staff will respond
- Reduce mistakes and unintended consequences
- Allocate resources more effectively to achieve strategic goals
- Improve implementation and delivery of initiatives
- Make more objective and bias-aware decisions
Behavioural insights help ensure that policies, programmes, and services actually deliver results and make the best use of public resources.
Who is this Course For?
This course is for public sector professionals at all levels, including:
- Policy, strategy, and programme teams
- Operational managers and delivery leads
- Regulators and compliance officers
- Communications and engagement teams
- Public sector leaders responsible for decision-making
Whether you design policy, manage programmes, or oversee service delivery, this course gives you practical tools to improve outcomes. No prior knowledge of behavioural science is required.
By attending, you will learn to:
- Make decisions based on how people actually behave
- Identify and reduce the impact of cognitive biases
- Design programmes, services, and communications that are more effective
- Improve engagement, compliance, and uptake
- Explore innovative alternatives to regulation or costly interventions
You will leave with practical frameworks and tools you can apply immediately, no matter the country or sector you work in.
Learning Objectives
After this course, you will be able to:
- Understand how behavioural insights can improve decision-making and delivery across government and public services
- Recognise cognitive biases and reduce their impact on decisions
- Apply behavioural frameworks at every stage, from design to evaluation
- Improve the effectiveness, uptake, and real-world impact of initiatives
Agenda
Times on the Agenda are in Coordinated Universal Time (UTC)
Start time in EST (Eastern Time): 08:00. Finish time 12:00
Start time in UK (British Summer Time): 13:00. Finish time 17:00
12:00 Session One: Introduction and Overview of Behavioural Insights in Policy
- Introduction to Day
- Brief overview – What are behavioural insights?
- What are the characteristics of excellent policy?
- Behavioural insights as policy options (e.g. EAST Framework)
- Behavioural insights that improve the policy design and implementation process
Break
Session Two: Framework and Methodology
- A framework for incorporating behavioural insights in policy development – three core phases
- Practical ways to coherently, consistently and systematically apply behavioural insights in policy work
- Policy team coherence – how to achieve this through behavioural and psychological insight
Break
Session Three: Incorporating Behavioural Insights Throughout the Policy Cycle
- How might policy options be narrowed by prevailing narratives and attitudes and political convictions?
- Examples of cognitive biases that impact before, during and after policy work has begun (e.g. biases of affinity, confirmation, conformity, culture, group-think, optimism, status quo, the first option etc.)
- Incorporating behavioural insights at each stage of the ROAMEF Policy Cycle, from design to delivery to evaluation.
16:00 – Final Questions and Discussion
Close
Our L&D ethos
- We’re here to enable you to perform better!
Our L&D team
- All former practitioners, now professional trainers, our L&D team have provided open and bespoke solutions for more than 100,000 public servants from 120 countries
Our L&D seminars
- A vast reservoir of international, transferable knowledge and perspectives about effective, delivery-focused approaches to working smarter in the public sector
Price
The price of attending this online Training Seminar is:
GBP £260 per person
CAD $480 per person
EUR €310 per person
USD $360 per person
Please contact us for further details, or to arrange a conversation with a member of our training team to discuss in-house delivery options, including tailoring the day’s training to your specific needs.
You can email David [email protected] or phone on +44 20 7661 7817.
Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services.
