Description
Governments across the world are increasingly using behavioural insights (also known as behavioural economics and behavioural psychology) to design, enhance and continuously improve their policies and service delivery. Behavioural insights can help government officials have a more realistic understanding of human behaviour than before. This can improve understanding of the biases that might affect the people designing policy as well as provide useful insights on how those affected by policy might respond. This in turn can help avoid policy errors that waste public resources, and enable us to target our resources on policies that will best achieve the government’s strategic goals.






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