Making innovation normal

By on 29/11/2017
“You first have to have a crazy guy who jumps,” - Boris Koprivnikar, Slovenian deputy prime minister, speaking of innovation at the Innovation in Government: The New Normal conference at the OECD in Paris, France (Image courtesy: MarcoIlluminati/OECD).

At a major conference on innovation in government, delegates learned new ways to rebuild public trust, how civil servants are using behavioural economics – and why innovation is like bungie-jumping. James Johns reports

Paris is often referred to as the City of Light – recognising both its leading role during the age of enlightenment, and the fact that it was one of the first European cities to adopt gas street lighting. And such ambition and civic creativity is not solely to be found in the city’s past. Earlier this month, it beat 31 other cities to win a €1m (US$1.2m) prize as the European Union’s 2017 Capital of Innovation, recognising its success in applying novel solutions to drive urban redevelopment and economic growth. The city has seen the construction of more than 100,000m2 of incubator space during the last ten years, and is now home to the world’s largest start-up campus: Station F, located in a refurbished rail depot.

It seems fitting, then, that Paris should play host to a conference on the theme ‘Innovation in Government – the New Normal’. Organised jointly by the EU and the OECD’s Observatory of Public Sector Innovation (OPSI), the two-day event took place at the OECD’s spectacular Château de la Muette HQ on 20-21 November. Speakers from countries as far afield as Canada, New Zealand, South Africa and Finland shared their experiences of driving innovative reforms across a range of different public services, from healthcare to nuclear regulation.

Innovation, said one of the first speakers, is like bungie-jumping. “You first have to have a crazy guy who jumps,” commented Slovenian deputy prime minister Boris Koprivnikar. “Then the others, looking at it, say: ‘Well, it’s fine. It’s fun.’ And they start to jump. And at the end, you always have a few people that you have to tie on and push.”

Who’s jumping, who’s pushing?

“No-one wants to change in public administration”, Maria Leitao Marques, Portugal’s minister of administrative modernisation (Image courtesy: MarcoIlluminati/OECD).

The identity of those pushed over the edge, however, was a subject of debate. Several pointed the finger at public officials – with Portugal’s minister of administrative modernisation, Maria Leitao Marques, commenting baldly that “no-one wants to change in public administration”. But whilst many speakers cited the challenges of building capability and tackling the cultural change necessary to support innovation in government, no one listening to the rich set of case studies presented over the following two days could reasonably have thought it hard to find examples of real bravery and innovation among the world’s public servants.

Despite the wide range of developmental states to be found amongst the more than 65 countries represented at the event, it was the commonality of both problems and solutions being pursued which was most striking to observe. The need to find innovative responses to a loss of faith in government was a common theme. OECD secretary-general Angel Gurría told the audience that only 4 out of 10 citizens across his organisation’s 35 member states claimed to trust their government.  Many speakers cited the familiar challenge of responding to citizens’ raised expectations – driven by the technological changes they see in commercial services – together with the ever-present obligation to do “more with less”.  Solutions involving differing methods of putting the user at the heart of public services were mentioned by many of those who presented case studies – including a Parisian project, in which €100m of the city’s 2017 investment budget was made available to support projects created in response to citizen submissions.

Only 4 out of 10 citizens across his organisation’s 35 member states claimed to trust their government, says OECD secretary-general Angel Gurría

Entering the mainstream

It is clear that many of the innovations in government considered novel only a few years ago are now mainstream. In a session focussed on the use of behavioural economics, participants learned that there are now more than 130 countries with teams employing these techniques to ‘nudge’ citizens into making better choices in their interactions with public services.

“La bonne boite”, a pioneering website using an algorithm to predict which companies in a given region are likely to be recruiting new staff, introduced by Laure Lucchesi from France’s national open data team, Etalab (Image courtesy: MarcoIlluminati/OECD).

The range of policy challenges to which this technique is being applied is impressively broad, from dietary advice to raising participation in education. Margarita Gomez from Mexico’s National Laboratory for Public Policy, explained that her team was prioritising the application of Behavioural Insights to addressing corruption by public officials – a problem which, it’s estimated, consumes 14% of the average family’s expenditure in her country.

Digital transformation featured heavily, and it was pleasing to see that some of the most innovative solutions were presented by smaller countries such as New Zealand – which, having learned from the experiences of bigger nations, are now putting themselves at the leading edge. The conference also spent time considering how the next generation of digital technologies might find a role in government. ‘Distributed ledger’ technologies such as blockchain could, for example, play an important role in re-establishing trust in certain types of transaction. Artificial Intelligence was also a frequent topic of discussion. Laure Lucchesi from France’s national open data team, Etalab, introduced a pioneering website called “La bonne boite”: this uses an algorithm to predict which companies in a given region are likely to be recruiting new staff.

Keeping up with technology

Darja Isaksson, entrepreneur and member of the Swedish prime minister’s Innovation Council, believes a virtual appointment may be the primary way healthcare is accessed in Sweden within 2 years (Image courtesy: MarcoIlluminati/OECD).

Many of the speakers identified the sheer pace of change as one of their most significant challenges – particularly given that most legislatures remain unreformed, and lack the expertise or systems to address regulatory and service delivery challenges such as social media, autonomous vehicles and digital services. Speakers reflecting on this theme sounded the strongest note of caution during the event.

For example, Darja Isaksson – an entrepreneur and member of the Swedish prime minister’s Innovation Council – noted that online GP services are experiencing double-digit growth in Sweden, and within two years a virtual appointment may be the default access point for healthcare. But all value chains become global when digitised, she argued: how can a single government hope to regulate such a service?

Intergovernment collaboration – whether simply to share ideas or to tackle such cross-border issues – looks certain to play an increasingly important role in the work of public servants. Innovation in government might not quite yet be the new normal. But given the external influences most governments are increasingly having to face, no one can doubt that it’s going to have to be.

Much of the event was live-streamed and is available to view online via the OECD’s Video-on-Demand service.

About James Johns

James Johns is a consultant, strategist and digital policy advisor with more than 28 years' experience helping government organisations to make more effective use of technology. He began his career in the National Health Service and the IT services company Xansa, before spending fifteen years in a range of roles at Hewlett Packard. From 2007 to 2014 he was Director of Strategy for the firm's UK public sector business and more recently was HP's Director of Corporate Affairs for the UK & Ireland. James is a Visiting Senior Research Fellow in the Policy Institute at King's College London and an advisor to the World Economic Forum's National Digital Policy Network.

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