Trusted voice: how government communications can gain trust in an era of misinformation

November 24, 2022
Digital & technology

Trust in government communications has never been more important as leaders and officials need to send out vital public health messages during the coronavirus pandemic – and with the spread of variants and the delivery of booster vaccines, this trend is only going to continue.

However, government is now just one voice competing in a vast media ecosystem where social media can also amplify less credible and unverified sources.

This is having a number of consequences. People being influenced by misinformation around the COVID-19 pandemic may be less likely to follow advice intended to keep communities safe, while popular misconceptions or event conspiracy theories around the development of vaccines may hinder take up in many nations.

Some governments are already taking action to try and tackle this issue, with the UK government developing a Rapid Response Unit to tackle the spread of false information related to the pandemic, and developing a checklist intended to help educate people in the sources of online information.

This webinar will look at how the challenge of false information is growing, and what government’s can do about it, sharing examples of best practice and successes from different governments around the world.

Public servants can register here for free to attend this webinar


USA/Canada Eastern Time (EST): 09:30 – 10:45
Greenwich Mean Time (GMT): 14:30 – 15:45
Central European Time (CET): 15:30 – 16:45
Eastern European Time (EET): 16:30 – 17:45
Singapore Time (SGT): 22:30 – 23:45
Australian Eastern Standard Time (AEST): 01:30 – 02:45


Alex Aiken, Executive Director, Government Communications, Government Communication Service (GCS), Cabinet Office, United Kingdom

Alex Aiken is an Executive Director for Government Communication. He is part of the senior leadership team in the Cabinet Office, with responsibility for developing communication capability and campaigns in international, national security and the nations and regions.

His responsibilities include the delivery of an effective national security communication capability as envisaged in the Integrated Review; a coherent approach to international campaigns and their domestic portrayal in terms of ‘Global Britain’; and the delivery of an effective campaign strategy for the Union.

His role supports the Chief Executive in leading and managing the GCS including advising on the development of the service, undertaking professional development activities for the profession, training, speaking and advising at events and writing on matters of communication practice domestically and overseas. He has trained and advised politicians and officials in countries and states around the world on communication strategy and practice.

He was appointed in December 2012 and was responsible for developing cross-government campaigns and creating the Government Communication Service (GCS). He served as GCS Head of Profession, responsible for government communication strategy, managing the combined Prime Minister’s Office and Cabinet Office communications team until 2021.

Webinar chair: Mia Hunt, Editor, Global Government Forum

Mia has been Editor of since 2019. She is a journalist and editor with a background in covering commercial property, having been Market Reports and Supplements Editor at trade title Property Week and Deputy Editor of Shopping Centre magazine, now known as Retail Destination. She has also undertaken freelance work for several publications including the preview magazine of international trade show, MAPIC, and Tes Global (formerly the Times Educational Supplement) and has produced a white paper on energy efficiency in business for E.ON. Between 2014 and 2016, she was a member of the Revo Customer Experience Committee and an ACE Awards judge.

Mia graduated from Kingston University with a first-class degree in journalism and was part of the team that produced The River newspaper, which won Publication of the Year at the Guardian Student Media Awards in 2010.